The Growth Loop Audit: find out where your growth leaks.
A 2–3 week review of your marketing set-up and performance for startups and SMEs in DACH that already spend on acquisition. You get a funnel-based, prioritised action plan your team can work with.
What is the Growth Loop Audit?
The Growth Loop Audit is a 2–3 week review of how your paid, organic, data and CRM set-ups work together. It shows where you lose customers, data and margin between acquisition and repeat purchase, and ranks what to fix first by impact.
How does the audit work?
Four steps over 2–3 weeks: access, context, analysis, and report & hand-over.
Access
You give me access to the relevant accounts and tools: ad accounts, analytics and CRM.
Context
Short interviews with your team, so the numbers come with the story behind them.
Analysis
I review set-up and performance along the whole funnel: acquisition, data collection, CRM and lifecycle.
Report & hand-over
You get the audit report digitally, and we walk through it together in a 2-hour hand-over call, included in the audit.
What do you get from the audit?
- An audit report with all findings on your set-up and performance
- A funnel-based, prioritised list of action items
- A 2-hour hand-over call with you and your team
What do I need from you?
- Access to the relevant accounts and tools
- Time from the people who run marketing, data and CRM for short interviews
What happens after the audit?
You decide. Your team can work through the action list on its own, or we implement it together.
Build & Hand-over
We implement the priorities from your action list with your team. Scope and focus are set by the audit, and the work ends with a hand-over to your team.
Fractional Growth Lead
Growth leadership until your full-time hire is in place, or as interim cover. Up to 3 days a week, remote and on site, set up around your needs.
Who is the Growth Loop Audit for?
Founders and C-level teams at startups and SMEs who already spend on acquisition, have the budget and are ready to give me real responsibility.
A good fit if
- your CAC keeps rising
- paid, organic and CRM run in silos
- you have a CRM, but no system behind it
Not a fit if
- you're looking for a media buyer or agency
- you need open-ended execution without a strategy
- you only want someone to run your CRM
Questions about the audit
How long does the audit take?
2–3 weeks from access to hand-over.
What does the audit cost?
Every audit is a package tailored to your set-up and goals, priced as strategy, not by the hour. You get the price after our fit call, before any work starts.
Do I have to book implementation afterwards?
No. The action list is built so your team can work with it on its own. Build & Hand-over is an option, not a condition.
How much of your time does a Fractional Growth Lead engagement include?
Up to 3 days a week, for at least 3 months, remote and on site.
Which CRM tools do you work with?
Klaviyo, Braze, Brevo and Salesforce, among others.
Where does your growth loop leak?
Bring the problem you're stuck on: your CRM isn't working, leads don't convert, new customers don't buy again, or retention and CLV need a strategy. In a 30-minute video call we find where it sits in your growth loop and whether the Growth Loop Audit is the right next step.
Book a fit call