Get your growth foundations right before you spend on growth.
Founder Sessions are themed consulting sessions for early-stage founders. We work on customer research, positioning and your marketing set-up, sized to your stage.
What are Founder Sessions?
Founder Sessions are focused consulting sessions for early-stage founders. Together we review where you stand and make the early decisions that are expensive to fix later: who your customer is, how you position yourself and which marketing mix fits your stage.
Which topics can we work on?
Customer research
Find out what your target customers think, feel and need, instead of guessing. We review what you already know and plan the research that closes the gaps.
Positioning
Who you're for, what you replace and why you win. Plus the branding decisions that follow from it.
Marketing set-up
The marketing mix for your stage and goals: which channels first, which data and CRM foundations now, what can wait.
How do Founder Sessions work?
Book a single 1-hour session for one open question, a series to build your foundations step by step, or a themed workshop on one topic. Online or in person in Berlin.
Single session
One question, one decision.
Series
Your foundations, built step by step.
Themed workshop
Customer research, positioning or marketing set-up, in depth.
When you book, tell me your stage and your main question, so we spend the session on decisions, not on context.
Who are Founder Sessions for?
Founders before or right at their first marketing spend who want the foundations right from day one.
A good fit if
- you're pre-seed or seed and setting up marketing for the first time
- you're unsure who your customer really is
- you need to decide which channels to start with
Already spending on acquisition and growth is getting expensive?
Then the Growth Loop Audit is the better starting point.
See the Growth Loop AuditWho will you work with?
I’m Veronika-Adriane Posch, a Berlin-based growth strategist and founder of VP Growth Consulting, with 11+ years at FOSSIL Group, Outfittery, MILES Mobility and ArtNight.
I run customer research, positioning and marketing workshops for founder programs, including a workshop for NOISE* EXIST Women and the Businessplan-Wettbewerb Berlin-Brandenburg (BPW) at Filmuniversität Babelsberg and three online workshops at the BPW summer school 2026. I also host the business podcast In Her Code.
Questions about Founder Sessions
How long is a Founder Session?
From 1 hour. Series and themed workshops are scoped to your topic.
What does a Founder Session cost?
On request, depending on the format: single session, series or themed workshop.
Can I book several sessions?
Yes, as a series or as a themed workshop.
Online or in person?
Both: online via video call or in person in Berlin.
What's the difference from the Growth Loop Audit?
Founder Sessions set up your foundations before you spend on growth. The Growth Loop Audit is for companies that already spend on acquisition and want profitable growth.
Which decision is on your desk right now?
Book a session, bring your question, leave with a decision.
Book a Founder Session