Keynotes and workshops on customers, data and profitable growth.
I’m Veronika-Adriane Posch. I give keynotes and run hands-on workshops on customer research, positioning, growth marketing and CRM, for business events, founder programs and universities. In German and English.
What do your keynotes cover?
Two keynotes on the same core idea: growth gets profitable when you understand your customers and own your customer data.
Know your customer
Most teams guess what their customers want. How customer research turns guessing into decisions on product, positioning and marketing.
First-party data for profitable growth
In the AI era, the brands that own their customer data win. What that means for acquisition, CRM and margin, and where to start.
Which workshops do you run?
Hands-on workshops where participants work on their own business, on site or online.
Customer research
Understand what your target group thinks, feels and needs.
Branding & positioning
Who you're for and why you win.
Organic marketing mix
Online, social and CRM: the right mix for your business stage and goals.
Where have you spoken?
NOISE* EXIST Women × Businessplan-Wettbewerb Berlin-Brandenburg (BPW), Filmuniversität Babelsberg
May 2026 · 4-hour workshop on customer research for founders from Filmuniversität Babelsberg and the BPW network.
BPW summer school
July 2026 · 3 online workshops: customer research · branding & positioning · organic marketing mix.
In Her Code
Host of the business podcast on women in business, tech and AI · 17 episodes, listeners in 45+ countries.
Who books you?
Event and trade-fair organisers, business communities, founder programs, universities and public-sector programs looking for a practitioner, not a theorist.
How do I book you for my event?
Book a short call and tell me about your event: date, audience, format and topic. You get a proposal for format and topic.
Questions from organisers
Which languages?
German and English.
How long are the formats?
Keynotes are adapted to your event. Workshops run up to half a day on site, or as online sessions.
What is the fee?
On request, depending on format, length and event.
Planning an event?
Tell me about your audience and goal. You get a proposal for format and topic.
Request a keynote or workshop