Profitable growth, built on data you own.
I connect paid, organic and CRM into one growth system for startups and SMEs in DACH, so every euro you spend on acquisition builds first-party data, lifetime value and margin.
Early-stage founder? Founder Sessions · Booking a speaker? Speaking & Workshops
Which problems bring clients to me?
Most clients come to me with one specific problem. Behind it, there's usually a leak in their growth loop.
“Our CRM isn't working.”
“Our leads don't convert.”
“New customers don't buy again.”
“We need a lifecycle strategy for retention and CLV.”
Why does owning your customer data matter more in the AI era?
The platforms you buy growth from learn from the data you give them, and the data you don't own keeps getting harder to measure. Brands that collect their own customer data pay less for growth over time.
Algorithms learn from your data.
Meta and Google optimise on the signals you send.
Tracking keeps breaking.
What you collect yourself stays measurable.
AI search eats organic clicks.
Every existing customer relationship is worth more.
What is the Growth Loop?
The Growth Loop is my method for profitable growth. Paid and organic acquisition build first-party data, and CRM turns that data into repeat revenue and lower acquisition cost. CRM is the hinge, not the end point.
Acquire
Paid and organic aligned on the customers worth having, not the cheapest clicks.
Own
Every touchpoint becomes first-party data: consented, structured and fed back into the ad platforms.
Compound
Lifecycle and CRM turn that data into repeat revenue and lower CAC on the next round.
How do we work together?
Every engagement starts with the Growth Loop Audit. It shows where your loop leaks and what to fix first. Then you decide whether we build it together.
Growth Loop Audit
A review of your marketing set-up and performance that shows where your loop leaks between acquisition, data and repeat purchase.
- Report with recommendations
- Roadmap ranked by impact
- 2-hour hand-over call with your team
Build & Hand-over
I implement the audit priorities with your team and hand over a system your team runs without me.
Fractional Growth Lead
Growth leadership until your full-time hire is in place, or as interim cover, e.g. during parental leave.
Who is the Growth Loop for?
Founders and C-level teams who already spend on acquisition, have the budget and are ready to give me real responsibility.
A good fit if
- your CAC keeps rising
- paid, organic and CRM run in silos
- you have a CRM, but no system behind it
Not a fit if
- you're looking for a media buyer or agency
- you need open-ended execution without a strategy
- you only want someone to run your CRM
Early-stage founder or event organiser?
Founder Sessions
Themed consulting sessions for early-stage founders. We review where you stand and get the foundations right before you spend on growth: customer research, positioning, branding decisions and the right marketing mix for your stage. Book a single 1-hour session, a series or a themed workshop.
Explore Founder SessionsSpeaking & Workshops
Keynotes and hands-on workshops on customer research, positioning, growth marketing and CRM. Recently: a 4-hour customer research workshop for NOISE* EXIST Women and the Businessplan-Wettbewerb Berlin-Brandenburg (BPW) at Filmuniversität Babelsberg (May 2026) and three online workshops at the BPW summer school (July 2026).
See topics & formats
Who's behind VP Growth Consulting?
I’m Veronika-Adriane Posch, a Berlin-based growth strategist and founder of VP Growth Consulting. I help startups and SMEs in DACH build profitable growth on first-party data by connecting paid, organic and CRM.
11+ years at FOSSIL Group, Outfittery, MILES Mobility and ArtNight. I started in CRM and moved into performance, affiliate, media and organic. I build the system, run it with your team, then hand it over.
I host the business podcast In Her Code.
In Her Code
In Her Code is my business podcast on women in business, tech and AI: 17 episodes, listeners in 45+ countries. Guests include Ida Tin (founder of Clue, Director of Femtech Assembly, lead of the SPRIND Hormone Challenge), Helene Guillaume (founder of Wild.AI, UK government AI advisor) and Dr. Emilė Radytė (co-founder & CEO, Samphire Neuroscience).
Questions before we talk
What does the Growth Loop Audit cost?
Every audit is a package tailored to your set-up and goals, priced as strategy, not by the hour. You get the price after our fit call, before any work starts.
Do you also handle execution?
Yes. In Build & Hand-over I implement with your team. I don't take on open-ended execution without a strategy behind it.
Is this only about CRM?
No. CRM is where I come from and the hinge of the Growth Loop, but the work covers paid, organic, data and lifecycle together.
Which companies do you work with?
Startups from Series A to C and SMEs in DACH that already spend on acquisition, with a focus on Health/FemTech, consumer/DTC and B2B platforms. I also support UK market entry. Earlier-stage founders start with Founder Sessions.
Where does your growth loop leak?
Bring the problem you're stuck on: your CRM isn't working, leads don't convert, new customers don't buy again, or retention and CLV need a strategy. In a 30-minute video call we find where it sits in your growth loop and whether the Growth Loop Audit is the right next step.
Book a fit call